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There's no shame in admitting that you occasionally Google yourself; it's worth keeping an eye on what the internet has to say about you. But if you're manually searching your name on Googl… Continue reading

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With Real-Time Search Comes Real-Time Advertising

by Chris Crum on January 15, 2010

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Real-time search engine OneRiot announced a new "real-time ad network" today. It's called RiotWise, and the company says its designed to help developers monetize their apps.

"2009 witnessed an explosion of apps and services catering to users of the realtime web," says Tobias Peggs, GM of OneRiot. "RiotWise is the way to monetize those apps in 2010. Our ads make sense to buyers, make sense to users, and transparently deliver revenue to developers across the realtime web ecosystem."

The following image illustrates how the Riotwise ads work:

Riotwise

OneRiot says RiotWise proved "extremely effective" at monetizing mobile apps, desktop clients, social search engines, and other applications in the realtime web space in a now completed pilot phase. "RiotWise ads are contextually relevant in realtime, resulting in high Click Through Rates (CTR)," the company says. "Advertisers include a range of publishers such as entertainment sites, sports networks, and news organizations. Dynamically created ads link to quality content from these publishers that is highly related to a users' realtime search term or a global trending topic."

According to OneRiot, the ads have been performing at 3-4 times industry standard CTR for ads in real-time web apps, and delivering significant revenue to developers.

Developers can customize the display of the ads to fit their particular application. "For example, partners such as Digsby (the wildly popular social messaging client) and ÜberTwitter (the #1 Twitter Client for BlackBerry) are showing ads directly in the realtime stream," explains OneRiot. "Other implementations include more traditional mobile banner placements or the familiar AdSense-style text block."

OneRiot shares advertiser revenue with developers.

Related Articles:

> Yahoo May Pursue Real-Time Search With OneRiot

> Real-Time Search API Mania

Real-Time Search Engine Attracts $7 Million Funding

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Google Integrates Hot Trends into Search Results [Google]

by Azadeh Ensha on September 29, 2009

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Good news for all you web trend followers: Searches constituting the top 100 fastest-rising terms—a.k.a. Hot Trends—will now display a graph at the bottom of the search engine's results page demonstrating the rise of the trend.

Currently available in the U.S. and Japan only, when searched, these hot trends will come up as a graph at the bottom of the search page results, detailing information including popularity and how quickly the term is rising over time. As of this writing, “american samoa” is holding the top trending spot, with a hotness level of “Volcanic” and a peak of two hours ago. Other current hot trends in the U.S. right now? Kate plus 8, Khloe Kardashian wedding photos, and halloween costume ideas 2009. If you like to keep a close eye on hot topics, the integration with hot trends is a small but nice step.


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